- measured advertising
- Маркетология: средства рекламы, охватываемые статистическим учётом, целевая реклама
Универсальный англо-русский словарь. Академик.ру. 2011.
measured advertising
Смотреть что такое "measured advertising" в других словарях:
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Performance-based advertising — With performance based advertising, the advertiser pays only for measurable results. With other forms of advertising they pay regardless of results. Performance based advertising is becoming more common with the spread of electronic media,… … Wikipedia
Direct-to-consumer advertising — (DTC advertising) usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals. The Food and Drug Administration holds… … Wikipedia
Mobile advertising — Not to be confused with Mobile billboard. Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. Contents 1 Overview 2 Types of mobile ads 3 Mobile Rich Media … Wikipedia
Search advertising — In Internet Marketing, Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search engine advertising services, ads can also be placed on Web pages with other… … Wikipedia
Broadcast Advertising Clearance Centre — The Broadcast Advertising Clearance Centre (BACC) was an NGO which until December 31 2007 pre approved most British television advertising. The work of the BACC has been taken over by Clearcast Ltd.BACC approval was applied both to scripts and to … Wikipedia
Pixel advertising — is a form of display advertising on the web, in which the cost of each advertisement is calculated dependent on the number of pixels it occupies.Pixel advertising gained popularity in the last quarter of 2005 when British student Alex Tew created … Wikipedia
DAGMAR marketing — DAGMAR advertising model was proposed by Russel H. Colley in 1961 Term DAGMAR is an acronym of Defining Advertising Goals for Measured Advertising Results. According to DAGMAR, before purchase prospect goes through 4 steps: 1. Awareness 2.… … Wikipedia
DAGMAR-Formel — Die DAGMAR Formel ist ein Stufenmodell der Werbewirkung bzw. des Werbeerfolgs, die wesentlich genauer als die AIDA Formel die Anforderungen bei der Gestaltung von Werbemitteln erläutert. Sie wurde 1967 von dem amerikanischen Werbeforscher Russell … Deutsch Wikipedia
DAGMAR — A marketing approach used to measure the results of an advertising campaign. DAGMAR is an acronym: Defining Advertising Goals for Measured Advertising Results. The approach involves setting specific, measurable objectives for a campaign to… … Investment dictionary
DAGMAR — / dægmɑ:/ noun a model showing stages in the effect of advertising on a consumer, e.g. awareness, comprehension, conviction and action. Full form defining advertising goals for measured advertising results … Marketing dictionary in english
